Intro | Taiwanese Cultural Symbols × Christmas Mission
This year, EVERRICH presents “Taiwan Vibes Factory: The Elves’ Christmas Mission”, an annual holiday experience inspired by the idea of a “Taiwan Imagery Factory.” The campaign reimagines one of the world’s most familiar celebrations—Christmas—through the warm, humorous, and deeply local lens of Taiwan.
Guided by the theme of “the most Taiwanese Christmas tree,” the experience blends local cultural symbols with festive visuals and interactive technology, allowing travelers to discover Taiwan’s vibrant spirit in every moment of their airport journey.
The project welcomes all travelers—those preparing to depart, those returning home, and families gathering for the holidays—to feel that “arrival means being welcomed, and departure still carries a memory of Taiwan.” By transforming the airport into the first stop for cultural exploration and seasonal celebration, EVERRICH aims to leave a lasting impression on visitors from around the world.
Positioned as the final cultural touchpoint before departure and the first upon arrival, the airport becomes a “Taiwan Imagery Factory.” Through this concept, we created five interactive game missions that combine local culture, playful Taiwanese humor, and digital innovation—inviting travelers to rediscover Taiwan through gamified experiences and festive storytelling.
The campaign features five interactive games, each inspired by a unique Taiwanese cultural symbol. Through AR scanning, image recognition, and mobile touch interactions, travelers complete missions that connect festive fun with local identity:
Taiwan Vibes Factory｜6m & 2m physical Christmas trees + AR scanning
Elf Gift Workshop｜Classic Taiwanese “Elder Graphic” generator
Starlight Wishing Hall｜Peace amulet blessing experience
Elf Fortune Pavilion｜Traditional fortune slip drawing
Christmas Bakehouse｜Cup sleeve + AR scanning & photo interaction with virtual elves
The visual identity combines festive reds and golds—common in Taiwanese celebrations—with the iconic greens of Christmas. Through illustration and motion graphics, we crafted a cohesive world: the Taiwanese Elf Universe.
The design integrates beloved local motifs—elder-style graphics, peace talismans, fortune slips, and iconic pineapple cakes—blending holiday warmth with a touch of humor. The result is an inclusive experience that invites travelers of all ages to join in, enjoy, and discover the uniquely charming spirit of Taiwan.
Client | EVERRICH
Creative Team | YURI Studio
Art Director | Allan Yang
Technical Director | Aslan Wu
Project Manager | Elena Tu
Visual & Interface Design | Chloe Lu
Photographer | Chloe Lu
Videography | Benson Lu
2D Illustration | Huang Ming Hui, Sinnra Chen, Elena Tu
2D Animation | Chang You Syun
3D Animation/Rigging | Tsai Yun-chung, Lee Jo-Ying
Frontend Development | Cheng-Chia Liu, Fatmylin Hsiao Shih-Cheng
Programming Design | Cheng-Chia Liu, Fatmylin Hsiao Shih-Cheng