This time, invited by Benchu Films Co., Ltd. to assist in shooting a biomedicine advertisement, we chose to use virtual studio technology. With the advancement and innovation of technology, virtual studio positioning technology is becoming increasingly popular. Using real-time compositing technology to replace traditional shooting processes improves production efficiency and saves a significant amount of money and time for the client.
In this advertisement, the protagonist needs to be in a pink, dreamy setting. Traditional shooting methods would require a lot of manpower, material resources, and time, leading to very high production costs. Using a virtual studio can significantly reduce the cost of set production. Additionally, the virtual studio allows clients to see real-time composite images on set, enabling them to provide immediate feedback. This allows the production team to make timely adjustments and modifications, reducing communication errors and time, ensuring the final product meets the client’s requirements and expectations.
Future trends for virtual studios include the integration of AR and VR, AI-generated backgrounds, multi-scene and multi-camera collaborative shooting, remote collaboration, and cloud production, realistic virtual characters, and cross-industry integration. These trends will drive technological development, enhance creative expression and work efficiency, and expand application scope. It is believed that in the future, virtual studios will be widely used in more industries, such as healthcare, education, and entertainment, bringing more development opportunities to various fields.
Client ｜RTTA Studio
Creative Team｜Yuri Studio
Executive Director｜Allan Yang
Art Director｜Allan Yang
3D Art Design｜Yun-Chung Tsai, Yi-Rou Jiao
Programming Design｜Aslan Wu, Edoardo Dominikus