YURI Studio was invited to join the animation production team for Samsung’s flagship Galaxy S23 launch, crafting a captivating immersive projection animation for the event’s entrance. Designed to transport attendees into a deep-sea world, projections covered all four walls and the floor, creating a 360-degree experience that surrounded guests with the beauty and mystery of the ocean and its marine life.
The animation begins with schools of fish circling the large screens, suddenly scattering as if disturbed. A sea turtle then swims gracefully into the center, followed by jellyfish drifting in from the sides. Tropical fish, clownfish, orcas, and rays join the scene, together forming a vibrant and expansive underwater garden that reflects the beauty of marine ecosystems and supports the message of environmental sustainability.
Client｜Group.G
Creative Team｜YURI Studio
Executive Director｜Allan Yang
Art Director｜Allan Yang
3D Art Design｜Yun-Chung Tsai, Yi-Rou Jiao