{"id":2265,"date":"2023-05-23T17:45:35","date_gmt":"2023-05-23T09:45:35","guid":{"rendered":"https:\/\/expectstudio.com\/?post_type=project&#038;p=2265"},"modified":"2024-10-29T17:50:47","modified_gmt":"2024-10-29T09:50:47","slug":"diablo-iv%ef%bd%9chell-countdown-ar-interactive-experience","status":"publish","type":"project","link":"https:\/\/expectstudio.com\/en\/projects\/diablo-iv%ef%bd%9chell-countdown-ar-interactive-experience\/","title":{"rendered":"Diablo IV\uff5cHell Countdown AR Interactive Experience"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-be0d5ca4-6e39-4e65-9c45-e7f40f689621\" class=\"section-head is_intro  \"><div class=\"content-wrap\"><div class=\"title\" ><strong>Introduction\uff5cBringing Marketing Concepts to Life with AR for an Engaging Campaign<\/strong><\/div><div class=\"desc\"><p>To celebrate the upcoming launch of <em>Diablo IV<\/em>, we collaborated with the game team to create an outdoor \u201cHell Countdown\u201d installation at Ximending, one of Taipei\u2019s most iconic landmarks. The installation features the \u201cGate of Hell\u201d at the entrance to Ximending\u2019s pedestrian area, symbolizing an invitation for heroes to enter endless darkness. This journey into the dark begins by scanning the \u201cGate of Hell.\u201d<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>            <div class=\"meta later\">\n                <div class=\"meta-row\">\n                    <div class=\"meta-col\"><span class=\"head\">CLIENT<\/span><span class=\"client\">Dentsu Creative<\/span><\/div>\n                    <div class=\"meta-col\"><span class=\"head\">INDUSTRY<\/span><span class=\"industry\"><ul class=\"term-list\"><li><a href=\"https:\/\/expectstudio.com\/project\/industry\/commercial\/\" rel=\"tag\">Commercial<\/a><\/li><\/ul><\/span><\/div>\n                <\/div>\n                <div class=\"meta-row\">\n                    <div class=\"meta-col\"><span class=\"head\">SERVICES<\/span><span class=\"service services\"><ul class=\"term-list\"><li><a href=\"https:\/\/expectstudio.com\/project\/service\/3d-art-design\/\" rel=\"tag\">3D Art Design<\/a><\/li>\/<li><a href=\"https:\/\/expectstudio.com\/project\/service\/ar\/\" rel=\"tag\">AR<\/a><\/li>\/<li><a href=\"https:\/\/expectstudio.com\/project\/service\/interactive-exhibition\/\" rel=\"tag\">Interactive Exhibition<\/a><\/li><\/ul><\/span><\/div>\n                    <div class=\"meta-col\"><span class=\"head\">DATE<\/span><span class=\"date\">May 2023<\/span><\/div>\n\t\t\t\t\t\n                <\/div>\n            <\/div><!--intro-meta-->\n            <\/div>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"980\" data-id=\"2243\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/03.jpg\" alt=\"\" class=\"wp-image-2243\"\/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"980\" data-id=\"2243\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/03.jpg\" alt=\"\" class=\"wp-image-2243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"980\" data-id=\"2247\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/01.jpg\" alt=\"\" class=\"wp-image-2247\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"980\" data-id=\"2241\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/04.jpg\" alt=\"\" class=\"wp-image-2241\"\/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-61a4613a-87f9-4918-955b-c22e7f96e14f\" class=\"section-head not_intro ani-fadein ani-section \"><div class=\"content-wrap\"><div class=\"title\" ><strong>Scan the Devil\u2019s Number \u201c6\u201d to Unlock the Gate of Hell<\/strong><\/div><\/div><div class=\"desc later\"><p>Using their mobile phones, players can open the AR interactive website and look for the number \u201c6\u201d at select Ximending locations like the MRT exit, the Red House, and Cinema Street. Scanning this symbol with a smartphone camera reveals Lilith\u2019s ominous signs. Additionally, scanning specific landmarks and completing designated tasks offers players a chance to win the <em>Diablo IV<\/em> PC Ultimate Edition game code.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/01-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/02-1.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/03.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/04.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-57182740-360e-4548-98b3-f4d65346a71a\" class=\"section-head not_intro ani-fadein ani-section \"><div class=\"content-wrap\"><div class=\"title\" ><strong>Web AR Technology: Engage with No App Download Needed<\/strong><\/div><\/div><div class=\"desc later\"><p>This experience uses Web AR, offering an app-free AR experience directly through a webpage. Users simply click a link to access AR effects, lowering the barrier for participation and making the experience accessible across age groups\u2014not limited to younger audiences\u2014making it an ideal choice for immersive marketing experiences.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-video\"><video controls loop muted src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/05-2.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2024\/10\/06.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-3c48f579-7a4f-4987-9696-ee4c1e91dc1a\" class=\"section-head not_intro ani-fadein ani-section \"><div class=\"content-wrap\"><div class=\"title\" ><strong>Credit<\/strong><\/div><\/div><div class=\"desc later\"><p>Client\uff5cDentsu Creative<br \/>Creative Team\uff5cYURI Studio<br \/>Executive Director\uff5cAllan Yang<br \/>Art Director\uff5cAllan Yang<br \/>3D Art Design\uff5cYun-Chung Tsai<br \/>Programming Design\uff5cAslan Wu, Paul Xin<\/p>\n<\/div><\/div>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-f84af3f5-7b6b-44f8-8864-d21ad51ce9ac\" class=\"section-head not_intro ani-fadein ani-section \"><div class=\"content-wrap\"><div class=\"title\" ><strong>Related Reports<\/strong><\/div><\/div><div class=\"desc later\"><ul>\n<li><a href=\"https:\/\/gnn.gamer.com.tw\/detail.php?sn=250196\">Hell Countdown! Diablo IV Launches Large Outdoor Countdown Installation in Ximending with Lilith\u2019s Dark Omens &#8211; Bahamut<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/DiabloZHTW\/posts\/-%E8%A5%BF%E9%96%80%E6%B7%AA%E9%99%B7-%E7%8D%84%E9%96%80%E5%B0%87%E5%95%9F-%E8%A5%BF%E9%96%80%E7%94%BA%E5%9C%B0%E7%8D%84%E4%B9%8B%E9%96%80%E5%B0%87%E7%82%BA%E8%92%99%E7%A6%8F%E4%B9%8B%E6%AF%8D%E8%8E%89%E8%8E%89%E7%B5%B2%E8%BF%8E%E4%BE%86%E9%87%8D%E5%95%9F%E8%92%99%E5%8F%AC%E7%9A%84%E8%8B%B1%E9%9B%84%E5%95%8A%E7%95%B6%E6%9A%97%E9%BB%91%E7%9A%84%E5%8A%9B%E9%87%8F%E9%96%8B%E5%A7%8B%E5%9C%A8%E6%88%91%E5%80%91%E9%80%B1%E9%81%AD%E9%A1%AF%E6%87%89%E8%B7%9F%E9%9A%A8%E6%8C%87%E5%BC%95%E5%9C%A8%E8%A5%BF%E9%96%80%E7%94%BA%E5%90%84%E8%99%95%E6%89%BE%E5%B0%8B%E5%A5%B9%E7%95%99%E4%B8%8B%E7%9A%84%E8%B9%A4%E8%B7%A1%E8%A6%8B%E8%AD%89%E7%95%B0%E8%B1%A1%E5%B0%87%E6%9A%97%E9%BB%91%E9%87%8D%E8%BF%94%E7%9A%84\/634517372052045\/\">Ximending Falls\u30fbThe Gate of Hell Opens &#8211; Official Diablo Facebook Page<\/a><\/li>\n<li class=\"caas-header\">\n<div class=\"caas-title-wrapper\">\n<p id=\"caas-lead-header-undefined\" data-test-locator=\"headline\"><a href=\"https:\/\/tw.news.yahoo.com\/%E5%9C%B0%E7%8D%84%E5%80%92%E6%95%B8%E4%B8%AD-%E6%9A%97%E9%BB%91%E7%A0%B4%E5%A3%9E%E7%A5%9E-iv-%E7%95%B0%E8%B1%A1%E6%94%BB%E4%BD%94%E8%A5%BF%E9%96%80%E7%94%BA-041917844.html\">Hell Countdown! Diablo IV Ominous Visions Take Over Ximending &#8211; Yahoo News<\/a><\/p>\n<div class=\"caas-body-inner-wrapper\">\n<div class=\"caas-body-section\">\n<div class=\"caas-content wafer-sticky\" data-wf-sticky-boundary=\"caas-body-section\" data-wf-sticky-offset=\"165px   10px\" data-wf-sticky-target=\".caas-share-buttons\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2264,"template":"","service":[8,5,9],"industry":[17],"class_list":["post-2265","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/project\/2265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/media\/2264"}],"wp:attachment":[{"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/media?parent=2265"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/service?post=2265"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/industry?post=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}