{"id":3249,"date":"2025-05-24T13:11:29","date_gmt":"2025-05-24T05:11:29","guid":{"rendered":"https:\/\/expectstudio.com\/?post_type=project&#038;p=3249"},"modified":"2025-07-24T18:05:33","modified_gmt":"2025-07-24T10:05:33","slug":"chiayi-southern-branch-of-the-national-palace-museum-the-beauty-of-edo-ukiyo-e","status":"publish","type":"project","link":"https:\/\/expectstudio.com\/en\/projects\/chiayi-southern-branch-of-the-national-palace-museum-the-beauty-of-edo-ukiyo-e\/","title":{"rendered":"Chiayi Southern Branch of the National Palace Museum | The Beauty of Edo Ukiyo-e"},"content":{"rendered":"\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-e21857aa-3aee-4e2c-9229-be8b28a624b6\" class=\"section-head is_intro  \"><div class=\"content-wrap\"><div class=\"title\" ><strong>Intro\uff5cA Poetic Journey Through Ukiyo-e: Illuminated by Light and Shadow<\/strong><\/div><div class=\"desc\"><p>The Beauty of Edo\u2019s Floating World exhibition is now on view at the Southern Branch of the National Palace Museum in Chiayi. Through a rich collection of imagery and artifacts, the exhibition invites visitors to explore the aesthetics and everyday life of the Edo period as seen through the lens of ukiyo-e.<\/p>\n<p>YURI Studio is honored to contribute an interactive installation to the exhibition, inspired by The Fifty-Three Stations of the T\u014dkaid\u014d, the iconic woodblock print series by ukiyo-e master Utagawa Hiroshige. Focusing on 21 selected post towns along the route from Kyoto to Edo, we created a projection wall with touch interaction and animated visuals. Flowing trails of light guide visitors through scenes of travel and local culture, evoking the poetic rhythm of a journey through Edo-period Japan.<!-- notionvc: f6bebd07-64a1-44b6-9cb6-b4823bb49dcb --><\/p>\n<p><!-- notionvc: d0479c69-1392-452e-b477-691beeead371 --><\/p>\n<p><!-- notionvc: 71b0a5a1-78be-4605-a891-1be43b5d648d --><\/p>\n<p><!-- notionvc: 7a39d8be-d19c-4914-86b1-5f29430438fb --><\/p>\n<\/div><\/div>            <div class=\"meta later\">\n                <div class=\"meta-row\">\n                    <div class=\"meta-col\"><span class=\"head\">CLIENT<\/span><span class=\"client\">\u6854\u805a\u5275\u85dd\u6709\u9650\u516c\u53f8 JSW<\/span><\/div>\n                    <div class=\"meta-col\"><span class=\"head\">INDUSTRY<\/span><span class=\"industry\"><ul class=\"term-list\"><li><a href=\"https:\/\/expectstudio.com\/en\/project\/industry\/3d-arts-design\/\" rel=\"tag\">3D Arts Design<\/a><\/li>\/<li><a href=\"https:\/\/expectstudio.com\/en\/project\/industry\/interactive-design\/\" rel=\"tag\">Interactive Design<\/a><\/li><\/ul><\/span><\/div>\n                <\/div>\n                <div class=\"meta-row\">\n                    <div class=\"meta-col\"><span class=\"head\">SERVICES<\/span><span class=\"service services\"><ul class=\"term-list\"><li><a href=\"https:\/\/expectstudio.com\/en\/project\/service\/arts-culture\/\" rel=\"tag\">Arts &amp; Culture<\/a><\/li><\/ul><\/span><\/div>\n                    <div class=\"meta-col\"><span class=\"head\">DATE<\/span><span class=\"date\">May 2025<\/span><\/div>\n\t\t\t\t\t\n                <\/div>\n            <\/div><!--intro-meta-->\n            <\/div>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1103698310?autoplay=1&amp;loop=1&#038;title=0&amp;byline=0&amp;portrait=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"\u5609\u7fa9\u6545\u5bae\u5357\u9662\uff5c\u6c5f\u6236\u6d6e\u4e16\u4e4b\u7f8e\uff5c\u651d\u5f71\u7d00\u9304\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-e6aef666-e18e-49e6-aa62-a12ed8c594c5\" class=\"section-head not_intro  \"><div class=\"content-wrap\"><div class=\"subtitle\">( 01 )<\/div><div class=\"title\" ><strong>The Journey Begins: A Path of Light from Kyoto<\/strong><\/div><\/div><div class=\"desc later\"><p>The interactive wall begins in Kyoto, where illuminated light trails stretch eastward toward Edo, symbolizing the journey through the fifty-three stations. More than a route map, this visual sequence acts as an opening movement\u2014guiding visitors into the historical path of the T\u014dkaid\u014d and setting the tone for a cultural expedition.<!-- notionvc: 40e8e8b7-e086-461e-b06c-2f328584ddb6 --><br \/><!-- notionvc: 977e52a0-0402-4b1c-b682-bd11057d3457 --><\/p>\n<\/div><\/div>\n\n\n<div style=\"height:180px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/preface.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-c0c527d5-e657-470a-883a-cada06fe2f84\" class=\"section-head not_intro  \"><div class=\"content-wrap\"><div class=\"subtitle\">( 02 )<\/div><div class=\"title\" ><strong>Interactive Stations: Bringing Local Scenes to Light<\/strong><\/div><\/div><div class=\"desc later\"><p>At each of the 21 selected stations, visitors can tap interactive points to view geographic and historical information, along with beautiful prints by Hiroshige and fellow ukiyo-e artists. These artworks vividly capture regional life and local character. Digitally reinterpreted, they breathe new life into static images and revive the collective memory of place.<!-- notionvc: f1add9db-c92b-449f-80f2-89a6b31b2e46 --><br \/><!-- notionvc: 53a2b229-eac2-49a9-ae7f-744c97217482 --><\/p>\n<\/div><\/div>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1103699077?autoplay=1&amp;loop=1&#038;title=0&amp;byline=0&amp;portrait=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"\u5609\u7fa9\u6545\u5bae\u5357\u9662\uff5c\u6c5f\u6236\u6d6e\u4e16\u4e4b\u7f8e\uff5c\u8996\u89ba\u8a2d\u8a08\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/page_all-1024x576.jpg\" alt=\"\" class=\"wp-image-3172\" srcset=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/page_all-1024x576.jpg 1024w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/page_all-768x432.jpg 768w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/page_all-1536x864.jpg 1536w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/page_all.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"3140\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/008.jpg\" alt=\"\" class=\"wp-image-3140\" srcset=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/008.jpg 1920w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/008-1024x576.jpg 1024w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/008-768x432.jpg 768w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/008-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"3142\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/009.jpg\" alt=\"\" class=\"wp-image-3142\" srcset=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/009.jpg 1920w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/009-1024x576.jpg 1024w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/009-768x432.jpg 768w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/009-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/IG_01.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-a4531483-56fd-4569-95c4-76024be0e4c6\" class=\"section-head not_intro  \"><div class=\"content-wrap\"><div class=\"subtitle\">( 03 )<\/div><div class=\"title\" ><strong>Animated Surprises: When Ukiyo-e Comes to Life<\/strong><\/div><\/div><div class=\"desc later\"><p>Certain stations feature hidden animated \u201ceaster eggs,\u201d bringing characters and scenes from the prints to life. Moments such as the \u201cporters crossing the river\u201d at Odawara, or the iconic scene in Yokkaichi where a strong gust of wind lifts a traveler\u2019s hat, are presented with subtle movement and charm. These playful details invite visitors to experience the delicate connection between ukiyo-e, geography, and cultural storytelling from a fresh perspective.<!-- notionvc: f3dad084-0961-45ec-970e-7e9ac95d9325 --><br \/><!-- notionvc: 92665194-605c-41c7-afa5-f9e3ca4bef52 --><\/p>\n<\/div><\/div>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/IG_02_2.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1817\" height=\"1022\" data-id=\"3166\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/001-1.jpg\" alt=\"\" class=\"wp-image-3166\" srcset=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/001-1.jpg 1817w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/001-1-1024x576.jpg 1024w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/001-1-768x432.jpg 768w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/001-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1817px) 100vw, 1817px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1537\" height=\"864\" data-id=\"3170\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/003-3.jpg\" alt=\"\" class=\"wp-image-3170\" srcset=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/003-3.jpg 1537w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/003-3-1024x576.jpg 1024w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/003-3-768x432.jpg 768w\" sizes=\"auto, (max-width: 1537px) 100vw, 1537px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1429\" height=\"804\" data-id=\"3168\" src=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/005-2.jpg\" alt=\"\" class=\"wp-image-3168\" srcset=\"https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/005-2.jpg 1429w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/005-2-1024x576.jpg 1024w, https:\/\/expectstudio.com\/wp-content\/uploads\/2025\/07\/005-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 1429px) 100vw, 1429px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-6cdc2952-6968-48bd-9746-99e28496e24b\" class=\"section-head not_intro  \"><div class=\"content-wrap\"><div class=\"title\" ><strong>Credit<\/strong><\/div><\/div><div class=\"desc later\"><p>\u4e3b\u8fa6\u55ae\u4f4d Organizer \uff5c\u570b\u7acb\u6545\u5bae\u535a\u7269\u9662\u5357\u9662\u5340 Southern Branch of National Palace Museum<br \/>\u57f7\u884c\u6a5f\u69cb Executing Organization\uff5c\u6854\u805a\u5275\u85dd\u6709\u9650\u516c\u53f8 JSW<br \/>\u8a2d\u8a08\u5718\u968a Creative Team\uff5c\u6709\u65e5\u4e92\u52d5 YURI Studio<br \/>\u85dd\u8853\u7e3d\u76e3 Art Director\uff5c\u694a\u535a\u4efb Allan Yang<br \/>\u6280\u8853\u7e3d\u76e3 Technical Director\uff5c\u5433\u6b23\u6021 Aslan Wu<br \/>\u5c08\u6848\u7d93\u7406 Project Manager\uff5c\u6797\u73c9\u5982 Biru Lin<br \/>\u8996\u89ba\u8207\u4ecb\u9762\u8a2d\u8a08 Visual &amp; Interface Design\uff5c\u856d\u5a77\u5a77 Tina Hsiao<br \/>\u52d5\u756b\u8a2d\u8a08 Animation Design\uff5c\u738b\u67cf\u5d34 Bowei Wang<br \/>\u7a0b\u5f0f\u8a2d\u8a08 Progaramming Design\uff5c\u5f35\u4f51\u4efb Yu-Ren Chang<br \/>\u786c\u9ad4\u8a2d\u8a08\uff5c\u5433\u6b23\u6021 Aslan W, \u5f35\u4f51\u4efb Yu-Ren Chang, \u6797\u73c9\u5982 Biru Lin, \u5f35\u7950\u718f You-Syun Chang<\/p>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block-mb-block-cc24c2b9-0c6e-4efe-9d8e-ef7bdc07ae74\" class=\"section-head not_intro  \"><div class=\"content-wrap\"><div class=\"title\" ><strong>More Details<\/strong><\/div><\/div><div class=\"desc later\"><p><a href=\"https:\/\/www.shoppingdesign.com.tw\/post\/view\/11943\" target=\"_blank\" rel=\"noopener\">\u30fb\u5609\u7fa9\u6545\u5bae\u5357\u9662\u300c\u6c5f\u6236\u6d6e\u4e16\u4e4b\u7f8e\u300d5\/30 \u958b\u5c55\uff01\u4ee5 4 \u5b50\u984c\u5448\u73fe\u5c4f\u98a8\u3001\u7248\u756b\u3001\u7e6a\u672c\u7b49 200+ \u73cd\u8cb4\u540d\u4f5c<\/a><\/p>\n<p><a href=\"https:\/\/www.wowlavie.com\/article\/250025808\" target=\"_blank\" rel=\"noopener\">\u30fb\u6545\u5bae\u5357\u9662\u300c\u6c5f\u6236\u6d6e\u4e16\u4e4b\u7f8e\u300d\u7279\u5c55\u767b\u5834\uff01\u8490\u7f85\u5c4f\u98a8\u3001\u7248\u756b\u3001\u624b\u5377\u3001\u7e6a\u672c\u7b49200+\u6587\u7269\uff0c\u845b\u98fe\u5317\u9f4b\u3008\u795e\u5948\u5ddd\u6c96\u6d6a\u88cf\u3009\u9650\u6642\u5c55\u51fa<\/a><\/p>\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3261,"template":"","service":[27],"industry":[29,28],"class_list":["post-3249","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/project\/3249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/media\/3261"}],"wp:attachment":[{"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/media?parent=3249"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/service?post=3249"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/expectstudio.com\/en\/wp-json\/wp\/v2\/industry?post=3249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}